A multi-channel selling platform is considered to be a must these days. After all, it allows you to connect with your customers on a variety of platforms. Also, it adds value to the retail experience. But, one must remember that the perks can only be enjoyed if you invest in the best multi-channel ecommerce platform. Therefore, it is always advised to conduct a multi-channel ecommerce software comparison prior to investing in it.
Regardless of which platform you choose, you will experience both multi-channel retailing advantages and disadvantages.
What is multi-channel ecommerce retailing?
Don’t fully understand the multi-channel retailing definition? The concept can seem confusing at first. Think of it this way. As a traditional retailer, you only access your customers via brick-and-mortar shops. Your customers can only purchase by physically being there. Compared to this, diverse types of multi-channel retailing aim to deliver convenience. They ensure that your business is present on various channels and deliver different forms of payment. You will find quite a few multi-channel retailing examples in the business model of big retail companies.
The biggest challenges
While it is true that multi-channel enterprise commerce platforms feature an array of advantages, they also come with a lot of challenges.
Just having a multi-channel retailing ppt is not enough. You must ensure that potential customers choose you over others present in the channel. For this, niche marketing is required. Niche, or micro, marketing is not easy. In it, you must target each customer with a customized message. Hence, drawing attention to your brand may be difficult.
And without drawing attention to your brand, your survival in the long-run is threatened. Today’s consumer is faced with a plethora of options. Each channel targets a different set of consumers. This means each channel requires its own marketing plan.
The more sales channels you have, the more overwhelming the process of analysing your sales patterns become. But, you must know the figures for each channel. Why? Well, how else would you gauge the profitability of a given channel? This necessity makes the data collection a pressing yet hectic task. Some of you might find it a little too confusing.
Even though multi-channel retailing can be challenging, the benefits make it worth the hassle. Now that everyone is doing it, it has become a necessity. You can’t survive without it.
Omnichannel retailing is an expansion of multi-channel retailing. The major change between the two is the level of integration. The OMNI-Channel concept not only extends the range of channels but also incorporates the needs, communications and interactions between customer, brand pic.twitter.com/XKc55MSaJP
— shanthkumar (@shanthnigade) 24 de noviembre de 2017